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Post Date: Monday, August 27, 2018 |
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WHAT DOES THAT MEAN?
The rigorous Health Report is based
on a comprehensive evaluation of seven
club categories: strategy, membership,
fitness, food and beverage, golf, tennis
and human resources. SPCC scored over
90 percent in strategy, fitness, food and
beverage, golf and tennis.
“Keeping our members healthy, happy
and fit is a priority and an integral part
of our lifestyle design approach,” said
Robbie Ames, general manager and chief
operating officer of Sea Pines Country
Club. “Being recognized as an industry
leader reinforces our commitment to
playing an active role in the long-term
health and well-being of our members.”
Ames is also a founding member of The
Wellness Project that examines health and
wellness as a driver of growth and stability
at private clubs.
Ames, the brother of PGA Tour winner
Stephen Ames, developed a deep
understanding of how fitness impacts
everyday life while caddying for his brother
for three and a half years. This has been
a continual theme at the club under his
management, a theme which has been
roundly accepted by its entire staff and
which greatly benefits its members. What
is notable, moreover, is not that SPCC
espouses these tenants, but the likes of
Club and Resort Business identified the
quality of these efforts as it highlighted the
“welcome back” recreational initiatives that
are a regular part of SPCC’s calendar year.
As one may have observed, shifting
demographics and new member priorities
have necessitated premier private clubs
expand member offerings to promote
an active, vibrant and healthy lifestyle
globally. Acknowledging industry best
practices, SPCC considers health and
wellness a club cornerstone, a natural
effort under Ames. This includes the
upcoming expansion and renovation of
the fitness center and upgraded member
dining options to provide a variety of
fresh and healthy menu items. The club
also incorporates fresh vegetables from
the on-site vegetable garden that was
planted this fall.
“Sea Pines Country Club has embraced
the national trends that show health and
wellness as a driver of member growth,
retention and experience,” says Rick
Ladendorf, Founder and President of
America’s Healthiest Clubs. “Its programs
will enable members to live healthier lives
and fully enjoy the club’s amenities.”
In gaining national notoriety, the Club
is also honored to announce their recent
recognition by BoardRoom magazine as a
Distinguished Club of America.
And what does this mean, you may ask
again?
Most notably, only 179 of the 3,400
private clubs within the entire United States
have received this prestigious award,
placing Sea Pines Country Club in the top
5% of all private clubs which include the
likes of:
• Medinah Country Club
• Oakmont Country Club
• The Olympic Club
• The Riviera Country Club
• Winged Foot Golf Club
• Lake Nona Golf and Country Club
For fine private clubs that operate at the
highest standards, BoardRoom magazine’s
entirely merit-based Distinguished Clubs
award program uses a club-specific
rating system that recognizes the club,
its management, and its staff based on
a proprietary criteria and evaluation
process; what is said plainly is its goal is
to distills and measure a club’s Member
Experience. As such, the rating system
used by Distinguished Clubs is different
from any that has come before, and with
it, the private club industry now has a
meritorious means to identify the top
private clubs based on the most important
aspect: Member Experience.
While member experience may vary
from Greenwich to Fort Myer, BoardRoom
has made an effort to evaluate the true
experience of each individual who calls
a club home. When one digs deeper, its
often the case that such awards are based
on advertising spends or other less-meritrelated
drivers. BoardRoom confirmed its
methodology is committee nomination,
a site visit, and formulaic audit including
most notably site-visit data.
As defined by Distinguished Clubs,
“Member Experience” is that special
combination of “Qualities” that a private
club provides its members. It is not just
the quality of service, facilities, or product
provided, it is also the quality of the staff
and of the management, as well as the
overall club governance they deliver. The
most important quality, however, is the
quality of the intangible. While difficult
to measure, the latter is comprised of
those magic moments experienced, the
members befriended, the memorable
events and famous tournaments attended,
as well as the club traditions, history, and
heritage proudly recognized.”
It may make the research scientist in you
cringe, but that’s the truth. When it comes
to club membership and experience, it’s the
intangible feeling that allows you to either
feel like you are home, or not. Remember
Cheers, when Norm walked into the room,
do you feel like that? While everyone may
not shout your name, they know your name,
and not just the staff, but your friends from
tennis, golf, and trivia night.
Whether it’s an improved dining
experience, upgraded exercise facility,
or improvements to the tennis offerings,
Sea Pines Country Club is not standing
idly by waiting until they are forced to
make improvements. Whether largescale
projects or the subtle adjustments
connected to Ames, the tennis pro and
golf pros, chef, and others, everyone
should be proud of Sea Pines Country
Club’s accomplishments in bringing more
honor and attention to the name.
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Sea Pines Country Club |
30 Governors Road Hilton Head Island, SC 29928 P: (843) 671-2345 |
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